If you’re a webmaster then you’ve definitely heard of how search engine optimization is one of the best and most lucrative forms of digital marketing around. But it’s an elusive task that many people try and fail it.
It leads many to proclaim that SEO is dead or even wonder whether SEO even works anymore.
The answer to the question does it work, however, is: yes, absolutely it does. But many people do it incorrectly. That’s why it’s often a good idea to get an SEO company to handle it for you. Visit this page if you want to see who we use!
The idea behind this traffic strategy is to rank your website highly in Google’s search result pages. How is that done? Through a combination of good content, on-page optimization and great links pointing to your website.
It may seem simple, but the complex Google algorithm makes sure it’s not as easy as it sounds.
In years past, you could get away with low-quality, keyword stuffed content, but not in 2018. These days, you need to make sure your content is REALLY great. It has to be long-form and high value. It has to contain rich media like pictures and videos.
It literally has to be the best piece of content on the topic throughout the entire web.
That’s where it all starts. So if you’re trying to rank a shitty 500 word article that’s generic, you’re fighting an uphill battle.
When you’re optimizing your content, you need to make sure you’re not going too far. Yes, you need to put your keyword within the content a few times, but don’t stuff it throughout. Make sure it reads natural.
Include lots of helpful images and videos if possible. Further you need to make sure you’re using things like Schema markup where applicable and also optimizing the content for clicks.
That means your page titles and meta descriptions should be enticing. You should learn about writing great headlines and copy and apply those tactics to your content through on-page optimization
Now comes the time for the real fire-power in SEO. Links are still probably the most important factor when it comes to ranking highly.
But Google’s getting really good at differentiating good quality links from crappy, spammy links. So you can’t fire off hundreds of Web 2.0 links or blog comments. That doesn’t work anymore.
What you want to do is interact with the community online. Guest posting and content outreach still work great when trying to get links to your site.
Paid links can still work – especially PBNs – but you want to be careful here. Also, make sure you’re not over-optimizing your anchor texts. The biggest SEO killer today is bad anchor text use.
So learn how to do it properly.
And that’s pretty much it. It sounds simple, but believe us it’s not. And it will continue to become more difficult in the future. So a great idea is to just have a great overall all-around marketing campaign for your website. As long as you keep the tenants of SEO in mind, you’ll do great! Good luck!
Here’s a great video that can help you with your SEO.